One of the easiest ways to build and keep an email marketing list is to create an email newsletter that is sent to your list. It's a reward for customers who sign up for your list as well as a focal point for your email advertising. Using PLR articles in your email marketing campaign is an easy way to create the framework for your newsletter.
One PLR article can serve as the basis of a full newsletter by expanding the main points of the article or by combining two or three articles together into a longer piece. Intertwine a few marketing sentences that contain a link to you products and you have a complete newsletter. It all takes less time than writing a newsletter from scratch, and if you choose professionally written PLR content (such as mine!), you start with a solid basis for your email marketing.